Popular Fiction and Modern Technology

20Sep12

For writers in Madrid, there is an interesting lecture titled, “The Anatomy of a Bestseller: How Fifty Shades of Grey and Modern Technology Made Romance Mainstream,” to be held on October 8, 2012 at the Saint Louis University in Madrid campus (Avenida del Valle, 34) in Padre Rubio Hall, Room 3.

Those dirty little books were all the rage on the NY subway this summer. Having never read them and equipped with an admittedly irrational aversion to young adult pop fiction, I’ve only allowed fleeting and unsubstantiated judgements to filter through my overwhelming indifference on the topic. However, I do believe Fifty Shades of Grey and the like can provide an interesting basis for which to contemplate the nature of mainstream literature and the influence that technology has on books that go “viral.”

More information on the talk can be found below:

“The Anatomy of a Bestseller: How Fifty Shades of Grey and Modern Technology Made Romance Mainstream”
by Erin Galloway, Senior Publicist for Berkley Books.

Monday, October 8th at 11:00am in PR3

Love it or hate it, you’ve heard of it: Fifty Shades of Grey is the trilogy that has sold over 40 million copies worldwide. But how did an erotic romance novel become an overnight sensation? Due to modern technology–the internet, Goodreads.com, eBooks, etc.-the publishing industry is able to respond to marketplace trends in a way that they never have before. Ms. Erin Galloway, Senior Publicist for Berkley Books, a division of Penguin Group, will explain how the Fifty Shades of Grey trilogy brought romance novels to the attention of the mainstream market and created an unprecedented demand for romance in the publishing industry. This led to a sudden surge in major publishers acquiring novels that were originally self-published or small press published. Ms. Galloway will explore why this trend represents new era in publishing using the example of Sylvia Day’s self-published novel Bared to You. Erin Galloway (M.S.) is a Senior Publicist for Berkley Books, a division of Penguin Group, where she runs publicity campaigns for New York Times bestselling authors such as Nora Roberts, Laurell K. Hamilton, Kay Hooper and Nalini Singh. She also serves on the Foundation Board of New York Women in Communications, Inc. Ms. Galloway holds a B.A. in Communications from Le Moyne College and an M.S. in Publishing from Pace.

Jessica Quick
Co-Founder

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2 Responses to “Popular Fiction and Modern Technology”

  1. I feel like I need to be there, not only do I hate these books with a passion (because they’re horrible), I also hate the phenomenon of these books as well.

  2. I think you need to be there, too!


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